Manatee Review

South Florida State College (SFSC) rolled out its new marketing campaign that focuses on meeting students where they are and navigating their path to success. The headline of the new campaign is Your Path. Your Way.  

This new campaign lets students know that they are the leaders of their own destiny and the staff and faculty at SFSC are their guides along the way. Every employee at SFSC is committed to supporting students as they enroll, register for courses, learn, succeed, graduate, and pursue the career or advanced degree of their choice. A recent SFSC initiative, Panther PATHways, was established to provide structured guidance and intentional support for all students. Each letter that starts PATHways signifies a different aspect of this support: P is for Preparing, A is for Advising, T is for Teaching, and H is for Helping. The new campaign aligns with the objectives of Panther PATHways.

“Our students are central to everything we do at SFSC,” said Melissa Kuehnle, director of institutional communications at SFSC. “This new campaign shows students that we are here for them in any capacity that they deem necessary and we are working to simplify their journey by ensuring they do not take extra courses that they don’t need or pay more for their education than they should. They will receive all of the support afforded to them as members of the SFSC family. Students of every age face issues that hinder their personal progress and we are dedicated to breaking down these barriers and assisting students as they work toward achieving their goals.”

In the coming months, print, outdoor, digital, and social media advertising will appear on platforms throughout DeSoto, Hardee, and Highlands counties that propels the campaign forward and projects the message that SFSC is open and available for all students who want to pursue a new career, a career change, or training for promotion. SFSC offers affordable options for students who believe that college will not fit within their budget and provides courses online and in-person for students who feel that college cannot fit into their busy schedules. On the path to achieving their goals, students have an array of options and support at SFSC.

For more information about SFSC, call 863-784-7447 or email recruiter@southflorida.edu.

_{Source:  https://www.southflorida.edu/news/south-florida-state-college-announces-new-marketing-campaign}